Creative directing for the non-profit organization Interform began in 2021 with the creation of a 10-part fashion film in lieu of in-person fundraising events. Zack art directed and produced the concepts for each video collaborating with a multitude of volunteer models, hair and make-up artists, filmmakers and story tellers. Along with video and event production, Zack was pivotal in strategizing the marketing and promotions that coordinated with each project. The videos below were used as a marketing tool and opened each night of Northwest Arkansas Fashion Week 2023 under the banner of the fashion and art biennial, Assembly. Each concept showcased a mix of looks produced by local designers and mass-produced ready-to-wear fashion taking on a different style and identity to set the tone for the event. The music was mixed by DJ Afrosia and the videos were filmed and edited by Jessica Whalen.

NWAFW 2023

Intro Video - Night 1

NWAFW 2023

Intro Video - Night 2

NWAFW 2023

Intro Video - Night 3

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Marketing + Design