THE COLLECTIVE

The Collective: A 10-Part Fashion Film was produced by the non-profit, Interform, as a way to give fashion designers within the community of Northwest Arkansas an opportunity to showcase their collections. This came about as an alternative to in-person runway shows at the end of the Covid-19 pandemic when large fundraisers and events were still placed on hold. The concept drew inspiration from the trend major fashion houses and brands took across the world to deliver a new experience and still meet the safety restrictions of the challenging times. The videos below were filmed by filmmakers Jessica Whalen, Mario Troncoso, and Evan Alvarado. The images included are from the marketing campaign used to advertise the experience. Photographs by Meredith Mashburn.