THE COLLECTIVE

The Collective: A Ten Part Fashion Film was produced by the non-profit, Interform, as a way to give fashion designers within the community of Northwest Arkansas an opportunity to showcase their collections. This came about as an alternative to in-person runway shows at the end of the Covid-19 pandemic when large fundraisers and events were still placed on hold. The concept drew inspiration from the trend major fashion houses and brands took across the world to deliver a new experience and still meet the safety restrictions of the challenging times. The images included are from the marketing campaign used to advertise the experience. Photographs by Meredith Mashburn.