MODEL CITIZEN
The Model Citizen black and white campaign was the second iteration of a marketing rollout. The first segment of this package was focused on civic engagement to encourage community members to exercise their right to vote. The second segment showcased here was developed as a continuance to support the fundraising event Northwest Arkansas Fashion Week. Zack art directed and styled this campaign. The concept was inspired by the classic Calvin Klein ads of the 90’s and centered around beauty shots of each model to emphasis the beauty of diversity. Photographs by Ryleigh Henry.
